Expert Marketing Solutions to Drive Business Growth
Marketing Springs is a vertically integrated agency that embraces every media channel, a creative powerhouse that loves analytics, and a passionate partner committed to giving our clients more for less. Because we know our success is completely dependent on yours, we start every assignment from a media-agnostic, results-oriented approach. We are held 100% accountable for the success of your campaign.
What We Do
-
RESEARCH your target demographic and competitors' data with our various tools to determine your best options.
-
BUILD success through strategic multi-media campaigns that give the greatest ROI.
-
NEGOTIATIONS that are fierce and firm to give the best value for your budget, resources, and goals.
-
REACH target customers that are ready to engage.
-
GROW your business with a focused approach and strategic planning for today and tomorrow.
-
PRECISE EXECUTION, maintenance, and monitoring of each step of every media campaign
-
EXPERT SERVICES for all marketing and advertising needs, including consulting, training, and customization in a timely manner. No long-term contracts.
-
BRANDING your business by creating and maintaining a great reputation and keeping you top of mind with your customer.
-
RESULTS with full-service reporting and analysis, as well as full transparency.
Research Tools
- Nielsen TV ratings
- Arbitron Radio
- Scarborough / PRIME Lingo National Research
- SQAD (Spot Quotations and Data)
- SRDS (Standard Rate and Data Services)
- CORE Media Systems
- ComScore
- Media Monitor
- BVS (Broadcast Verification System)
Media Options to Consider
- Television – broadcast stations, cable, streaming, CTV
- Radio – broadcast stations, traffic sponsorships, streaming, podcast, syndicated
- Digital – AI, programmatic, mobile, display, SEM, retargeting, geo-fencing, behavioral, content, text, email, social media, e-newsletters
- Print – direct mail, newspaper, inserts, magazine, local and national publications
- Out of Home – billboards, gas pumps, buses, taxis, planes, security shroud, medical offices, transit, posters, bar and indoor media, door hangers, coffee sleeves
- Event and sports alignments and sponsorships
- Marketing co-op program development.
Media Management & Buying
Our media management and buying services deliver optimal results through intelligent planning and precise execution. We employ the industry’s best negotiators, ensuring that every media investment maximizes value and effectiveness. By strategically minimizing risk and cost-per-transaction, we help businesses achieve exceptional cost efficiency while driving higher direct sales volumes. Our team leverages extensive market insights, cutting-edge tools, and proven negotiation strategies to secure premium placements at the most competitive rates. Whether it’s traditional or digital media, we tailor each campaign to align with your goals and target audience, delivering impactful results.
At Marketing Springs, we transform media buying into a powerful tool for growth, ensuring your advertising dollars work smarter and harder. Reach out to us to get started!
TV Marketing
At Marketing Springs in Edwardsville, IL, we specialize in TV marketing strategies designed to drive measurable growth and profitability for our clients. By focusing on ROI-based acquisition strategies, we ensure every campaign delivers maximum impact, helping businesses connect with their target audience effectively. Our team combines creative storytelling with data-driven insights to craft compelling advertisements that resonate with viewers. From planning to execution, we prioritize your success, delivering unmatched results that elevate your brand and accelerate growth.
- Immediate broad reach
- Utilizes all senses
- Can stand alone as sole medium
- Expensive to produce
- High CPM
- Difficult to gain reach
Print Media Marketing
Marketing Springs in Edwardsville, IL excels in creating impactful print media campaigns tailored to local markets. Our expertise allows us to perform stable, precise analytics at the local market level, ensuring your message resonates with your audience in every region. By leveraging our experience and diversified buying strategies, we maximize the value of your print media investment. From newspapers to magazines, we secure the best placements and rates, delivering high-quality campaigns that drive brand visibility and measurable results.
- Lifestyle targeting
- Geographic targeting
- Reference medium
- Declining circulation
- High CPM
- One dimensional
Digital Marketing
Our team at Marketing Springs helps businesses thrive in the digital age with comprehensive marketing solutions tailored to their goals. Our expertise spans a wide range of services, including search engine marketing (SEM), search engine optimization (SEO), display advertising, mobile media, email marketing, and social media campaigns. By leveraging innovative strategies and cutting-edge technology, we ensure your brand stands out in a competitive online landscape. Let us drive your digital growth with targeted, results-driven campaigns that deliver measurable success.
- Rapidly growing audience
- Demographic and lifestyle targeting
- Highly measurable
- Local targeting
- Fragmented audience
- Demand has increased costs
Out of Home Marketing
Marketing Springs in Edwardsville, IL, offers impactful out-of-home marketing solutions, including billboards, transit wraps, point-of-sale displays, and more. We combine innovative strategies with expert execution to ensure your brand captures attention in high-traffic areas. Our tailored campaigns are designed to maximize visibility, engage your target audience, and drive unmatched growth and profitability. With years of experience and proven methods, we transform out-of-home advertising into a powerful tool that elevates your business and delivers measurable results.
- Mass reach potential
- High frequency
- Strong support medium
- Limited message
- Geographically limitations
- One dimensional
Radio Marketing
At Marketing Springs in Edwardsville, IL, we specialize in crafting tailored radio marketing plans designed to exceed your business goals. Our team strategically selects the best stations and time slots to reach your target audience, ensuring maximum impact and engagement. We negotiate extremely competitive rates to provide high-value advertising that fits your budget. With our expertise in radio marketing, we deliver campaigns that drive brand awareness, increase customer engagement, and generate measurable results, helping your business grow.
- Age and lifestyle targeting
- Frequency builder
- Inexpensive to produce
- Lack of visual
- Limited reach potential
- Increasing fragmentation
Our Marketing Strategy Development
At Marketing Springs, we utilize a wide array of syndicated research tools across all media platforms to assess your current market position, areas of influence, and untapped opportunities. These insights help us distinguish your existing customer base from potential new audiences, laying the groundwork for a focused strategy. Once we’ve outlined the initial plan and approach and gained your approval, we negotiate with media vendors to secure the most impactful and cost-efficient opportunities tailored to your goals. Every detail of the finalized strategy is presented for your final review to ensure alignment with your vision and objectives.
Each of the components below works synergistically to create a comprehensive marketing strategy tailored to achieving specific business goals.
Target Market Identification
Understanding the demographics, psychographics, and behaviors of your ideal customers is foundational. Creating buyer personas helps focus efforts on groups most likely to convert and benefit from your offerings.
Purpose: Ensures your strategy connects with the right audience, minimizing wasted effort and maximizing ROI.
Competitive Analysis
Analyzing competitors’ strengths, weaknesses, market positioning, and tactics helps identify opportunities and threats. This step allows businesses to differentiate their offerings and craft strategies that outperform competitors.
Purpose: Identifies market gaps and competitive advantages to position your brand effectively.
Value Proposition Development
Establishing a clear and compelling value proposition communicates why your product or service is the best choice for your target audience. This includes highlighting unique benefits and solutions to customer pain points.
Purpose: Helps create focused messaging that appeals to and retains customers.
Integrated Marketing Channels
Selecting the right mix of channels—social media, email, TV, print, SEO, and more—ensures your message reaches the audience effectively. Integration ensures consistency and amplifies brand presence across touchpoints.
Purpose: Maximizes reach and engagement through tailored, multi-channel approaches.
Data-Driven Objectives
Setting measurable goals, such as increasing leads or improving conversion rates, based on market research and past performance metrics. Monitoring KPIs ensures that strategies are aligned with desired outcomes.
Purpose: Provides a clear framework for tracking success and optimizing campaigns.
Ongoing Evaluation & Optimization
Assessing the performance of marketing strategies regularly and making adjustments ensures continuous improvement. This involves analyzing customer feedback, market trends, and campaign results.
Purpose: Keeps strategies relevant and effective in an ever-changing market landscape.
So Much Noise!
- Integration has become important because media fragmentation and exposure has desensitized consumers.
- Nationally, 85% of the population in the US is online and 72% accesses social media at least once per month. That still leaves nearly 50 million Americans who can’t be reached through online marketing efforts.
- All digital and streaming radio combined reaches 68% of total listening, but 92% of all people are reached in local radio within any given week.
- In order to meet your customers where they are, Marketing Springs provides a multi-media approach at all levels.
